Jérôme Delacroix

Jérôme Delacroix – Resume


E-mail:  jerome.delacroix HAT smartwords.eu

Born July 1st, 1974 – Married, two children


 Over 15 years of professional experience in the fields of IT, Digital and Marketing – Main achievements:

  • Created (2004) and still nurturing cooperatique.com blog about digital cooperation and teamwork.
  • Wrote first book in French about emerging wiki technology (2005).
  • Founder and managing director of Content Marketing agency Smartwords
  • Wrote a dozen of whitepapers on various subjects: cloud computing, data visualization, Internet of Things, Marketing best practices, IT best practices, etc.


Jul 10 – Today    Smartwords – Content Marketing agency

Founder and managing director

  • Content Marketing strategy, content creation and broadcast.
  • Expertise: digital marketing, social media, inbound marketing, lead nurturing, marketing automation.
  • Customer typology: consulting firms, startups, nonprofits, business associations.

Dec 08 – Jul 10  b-process – Electronic invoices and dematerialization

Electronic Invoice Project manager

  • Wrote business case analysis, requirements analysis and proposals. Carried out process design for clients in various industries: telcos, retail, agri-food industry, etc.
  • Managed teams of developers. Tested solutions. Organized deployment.
  • Managed customer relationship and customer support.

 Aug 05 – Dec 08 Cooperatique – Cooperative management consultant and trainer – Self-owned business

  • Conducted applied research on new ways of managing teams based on cooperation among individuals, both within an organization and with partners (clients, suppliers, economic environment)
  • Rolled-out cooperative approaches and tools at clients: blogs, wikis, instant messaging, VoIP, online communities, cooperative search engines…
  • Trained and coached employees (change management) – Uses: project planning with freelancers, collaborative writing and knowledge sharing.
  • Provided lectures at Universities on these topics (Ecole Centrale Paris, Université de Metz, ITESCIA…)

Apr 02 – Dec 05 Independent journalist, author, lecturer

  • Conducted interviews, reported on business events, wrote articles, carried out surveys for internal media of IT corporations, business magazines (such as “Décision Achats” and “Transports & Logistique Internationale”) and webzines (Directions Telecom, ZdNet).
  • Worked as a corporate journalist at France Télécom R&D (intranet and Web site).

2001 – 2002         Le Public Système Hopscotch – Marketing consulting

  • Managed marketing campaigns: briefing, supervision of copywriters and graphic designers, production management.
  • Wrote a successful proposal and managed the resulting campaign for a start-up incubator – Tasks involved designing direct marketing material and conducting a networking campaign to increase the client’s influence among entrepreneurs and investors – Organized two events gathering over 100 business people : wrote material, managed mailing and e-mailing, took part in logistics – Results: new contacts with innovating entrepreneurs.

1998 – 2001         Accenture – IT and management consulting

Business reengineering consultant

 Assignments included:

  • RICOH: development of an e-commerce Web site and of a reporting and dashboard system for copier distant maintenance.
  • SFR: billing system update – Detailed design, parameterization.
  • BOUYGUES TELECOM: strategy for shifting accounting and sales systems of Bouygues Telecom stores from French Franc to Euro – Designed training plan for employees.
  • CARREFOUR (1998-1999): rollout of PeopleSoft Financials in more than 40 countries and 500 stores – All work conducted in English – Project team: over 100 consultants – Program management: planning, KPI definition and update, open issues analysis and reporting – Design and build of reports, debugging.


1997-1998 – Post-graduate degree in technology management – Ecole Centrale Paris

1004 – 1997 – MSc in management- HEC (Hautes Etudes Commerciales) – Paris

Major in Marketing. Second major in Eurasian economies and cultures.


French: mother tongue

English: international professional proficiency (TOEIC Score: 975)

Spanish: strong reading, speaking and comprehension skills

 German: basic knowledge

Mandarin Chinese: basic knowledge

Office tools : high proficiency with MS Office – Familiar with Open Office’s main features.

Internet: Hands-on practice of HTML, FTP, blogs, wikis, WordPress, Google Analytics


Slideshare:      http://fr.slideshare.net/Smartwords

Vidéo:              https://www.youtube.com/watch?v=UqPU3_F18s0

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